Purposeful Design

Cognitive Design Practice

Human-Technology engagement design through applied behavioural research

Live Engagements

Ensuring trust, adoption and seamless human-AI collaboration at the workplace

Touch to Look Within

An ethnography-led engagement that helps banks prepare for agentic AI by uncovering deep behavioural insights and redesigning workflows.

Creating emotionally resonant digital experiences through Gen AI

Touch to Look Within

A discovery process using methods and frameworks to map emotional triggers, uncover contextual behaviours, and redesign AI-enabled marketing touchpoints for deeper customer connection and impact.

Unlocking real productivity from Co-pilot through behavioural insight

Touch to Look Within

A behavioural study to surface hidden barriers, address behavioural resistance, and enable cultural change, turning digital adoption from a checkbox into a lived, day-to-day practice.

What This Is

Purposeful human-technology engagement using methods and insights from the behavioural sciences and digital anthropology to inform critical design prerogatives and implementation for an age of AI.

Why It Matters

Insights garnered from deep behavioural studies that involve proactive user-engagement are fundamental to realising synergy between people and technology and in ensuring responsible adoption.

What You Get

Granular understanding of human-technology interaction across work-flows and connected stakeholders. Specific design interventions, user-persona themes and journey maps, and success metrics.

Who This Is For

Senior executives, decision-makers and key stakeholders entrusted with navigating complex, high stakes challenges at the intersection of business, people and technology.

How We Do It

Touch to Look Within

Detailed study typically spanning 4-to-6 weeks, conducted by a specialised team of behavioural research and domain experts, engaging participant observation and contextual research methods.

What It Is Not

Touch to Look Within

Not a top-down one-size-fits-all approach, that encourages linear thinking. Rather it is deeply contextual and customised to the specific process(es) and pain-point(s) being studied.

Why Us

Touch to Look Within

We bring a unique blend of interdisciplinarity that merges research-led approaches with practitioner and digital transformation expertise for actionable insights leading to practical prototypes, tests and pilots.

What We Do

Explore Our Other Offerings

Experiential Learning

Specialised capability-building for AI-embedded decision-making

Targeted Innovation

Domain-specific applied AI advisory

Meet Your Team

Begin Your Purposeful Design Journey

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Cognitive Design Practice

Human-Technology engagement design through applied behavioural research